Many people are commenting about the staggering innumeracy that features on today's cover of the UK's largest free newspaper.
Now, they could be suggesting that the whole is greater than the sum of the parts and that the more you eat the more delicious it becomes, but that sort of counting only works in effectiveness awards papers.
But it is important and not just because it will get passed around the internet. It's important because the people who usually are numerate i.e the finance department will yet again use it to diminish the credibility of those expensive arty marketers.
Marketing is not just about selling. It's about understanding business. If you don't understand numbers, you cant understand business and you should get your coat.
