1) Take an understood and loved tradition, something that is already social and spreadable. Like the easter egg hunt.
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2) Substitute your product and prime your passionate users ahead of time.
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3) Make it simple (but not easy) and include as many people as possible.
![](//3.bp.blogspot.com/_8msJhnHV1To/SeJEe2ELb6I/AAAAAAAAA1w/LbCXbdP01dA/s320/tonyhawkj.jpg)
4) Let people react to your generosity of spirit.
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5) Maintain personal touch until the end.