That is the problem with all neuroscience. We don't really know what we are seeing when we watch the brain work. Is it the thing itself - the thought, the flash of insight - or just an aspect of it, the bark rather than the dog.Professor Lawrence Parsons - Sheffield University.
Title : The Shaky Foundations Of Neuromarketing.
Description : That is the problem with all neuroscience. We don't really know what we are seeing when we watch the brain work. Is it the thing itself ...
