This Water was until recently a part of Innocent. They then decided that it wasn't consistent with their core business and sold it to the employees who had been running it. Everything was very amicable.
But I wonder if it was too amicable because this ad makes me think that it's still part of Innocent and I'm not sure that's a good thing. Given that customers at their recent
AGM voiced real possessiveness towards Innocent's packaging, I have to wonder if it would have been too harsh to have insisted that they move away from the Innocent tone of voice?
