I found myself critiquing the website of a talented woman the other night (as one does). Like so many people/businesses/designers she had focussed on all that boring information she thought should be on the front page. After all you need your visitors to be able to contact you, scroll through your stuff and read testimonials.
All true, of course, but website as directory doesn't work, Google is the directory of choice. Once a potential customer finds you online or off, it's because they've identified you as a potential solution to their problem.
So your first priority must be to show them what you can do - unequivocally, simply and effectively. Just like this cosmetic surgery business does.
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