Over the past few days, the blogosphere has largely reverted to its primordial incarnation as the playground of the geeks. There have been interesting
debate and wonderful acts of
humanity not to mention all manner of prescriptive projections of future human behaviour (predicated upon technology of course).
However, my ultimate take-away has been a reminder of the rigidity of geek thinking. Perhaps it’s down to their technical detail-orientation, but it’s remarkable to see the virulent reaction of a geek to another person’s argument if it doesn’t correlate exactly with their own worldview.
As we move toward
marketing 2.0 or the
new marketing, the lesson, of course, is that despite their volume, the geeks are not the majority. There’s a lot of inspiration to be gleaned and ideas to be considered, but it’s not the early adopters who ultimately shape the future. It’s the people who use stuff who do that.
